We launched “Tortured Town” shirts in 2004 — a heartfelt nod to the pain of being a Cleveland fan chasing an elusive championship. At the time, no team had won it all since 1964. Then came the breakthrough. We tasted glory. But even now, with triumph behind us, there are teams still waiting their turn. This shirt is for all of us who’ve stayed loyal — through rebuilds, heartbreaks, and almosts.

The I Still Believe in Cleveland podcast is where that fandom lives on — every game, every letdown, every glimmer of hope. In a town where sports heartbreak runs deep, we push back against the negativity. Our show is about finding the fun, the fight, and the faith that keeps us coming back.